Brotherhood, Integrity, Development

In a lifetime dedicated to the growth and development of Brazilian Jiu-Jitsu, Master Carlos Gracie Jr. has always guided his efforts and actions with the values of brotherhood, expansion, and integrity. Simply stated by himself: The values and principles that build Master Carlos Gracie Jr.’s philosophy have defined to a great extent the culture of Gracie Barra. The following points summarize each one of Carlos’ core values and how they have impacted Gracie Barra as an organization:

• Brotherhood: To commit to a common goal above individual selfish needs. To be tolerant and treat people as an extension of our family. Organized like a team, fighting like a family.
• Integrity: To think long term and pave the way for future generations. To honor our predecessors and traditions. Keeping the legacy alive.
• Development: To pass to others the benefits of Brazilian Jiu-Jitsu. To promote and expand the art of Brazilian Jiu-Jitsu. Jiu-Jitsu for everyone.